Don’t let the cowboy hats fool you - because as traditional as this Texan city may appear, its hidden treasures will show you a side of the state capital you would never have expected.
From micro bats to cowboy boots: Austin could be America's wackiest city
Being described as weird isn't always considered a good thing. But when it comes to a place as innovative and eccentric as Austin, the term is worn like a badge of honour.
The Texan city's unofficial motto “Keep Austin Weird” appears on everything from T-shirts to car bumper stickers - and it's a mantra adhered to with gusto by the one million-strong population.
Here, in this liberal and progressive enclave of one of America's most conservative states, all degrees of quirkiness are celebrated. Independent cafes, restaurants and bars champion over dull, cookie-cutter chains, while bold entrepreneurs are encouraged to think differently and change the world.
It's no surprise Sir Richard Branson chose Austin as Virgin Atlantic's first new direct-service route from the UK since the pandemic.